Pricing Calculator

Artisan defaults applied. Adjust to match your actual costs. Calculations update in real time.

Cost Inputs

Materials Cost

Labor Hours

hrs

Hourly Rate your time is worth this

$ /hr

$25/hr

Overhead packaging, tools, fees

20%

Formula Settings

Multiplier for Formula 1

3×

Target Margin for Formula 3

40%

Industry Benchmarks

✦ Multiplier: 2.5–4× materials

✦ Labor rate: $20–$50/hr for artisans

✦ Overhead: 15–25% of cost

✦ Healthy margin: 40–60% retail

Wholesale is typically 50% of retail. Platforms (Etsy, markets) take 10–20%.

Formula 1 — Simple Multiplier

Materials × multiplier. Quick estimate, popular on Etsy. Best when labor is minimal.

Quick

Retail Price

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Wholesale (50%)

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Enter materials cost to calculate.

Formula 2 — Full Cost Recovery

Materials + labor + overhead. Your break-even floor — price at or above this.

Floor

Break-Even Price

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Wholesale (50%)

—

Enter costs above to calculate.

Formula 3 — Cost-Plus with Target Margin

Guarantees your desired profit margin on every piece. Recommended for sustainable pricing.

Recommended

Retail Price

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Wholesale (50%)

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Enter costs above to calculate.